The LAB Miami - Logo, Branding, Copywriting, Collateral, Social Media & Space Design
I was a co-founder of The LAB Miami in 2012 and served as Creative Director. Besides creating the logo and branding system, I worked on a bit of everything: designing welcome packets for members, social media ads and content, blog posts, interior design and wall murals, event promotions, website design and on and on. The LAB was Miami’s first co-working space and is now the leading event space and community gathering place for investors, entrepreneurs and anyone in the Miami tech scene. The idea behind the three squares, besides representing L-A-B (Learn, Act Build), was to serve as an empty space to be filled with our members and their ideas. The brand mirrors the vibrancy, color and energy of Wynwood, the neighborhood where The LAB was founded and is located. It is a versatile and easy to use brand system that is applied seamlessly across mediums from Twitter to exterior signage.
