MAS CAPITAL - Logo & Branding

MAS CAP is an investment firm based in Miami with a focus on commercial real estate development. They wanted a brand that was simple and iconic and communicated their values of excellence and community. The icon represents a summit, reaching new heights, exploring new frontiers and all the letters of MAS CAP can be found hidden within. We chose a muted, serious color palette and timeless fonts to create a visual language that was trustworthy and elegant.