Native Construction Group
Native Construction Group has over 30 years of combined construction and development experience. They focus on high-end homes in South Florida and were looking for a logo and brand identity that not only communicated their building expertise but also exuded their elegant design sensibility. We combined a strong, timeless typeface with more delicate, hand-made illustrations and patterns to show Native’s combination of sturdiness and beauty. Native prides themselves in creating harmonious spaces and the goal was to create a brand that expressed that. The color palette was important to show Native’s obsession with nature and bringing the natural world in, through materials and design. Aside from the identity, I worked on signage, collateral, and presentation templates.
