MADE at the Citadel - Logo Design and Visual ID
The challenge with this project was to create a logo and brand that stood on its own, but also formed a part of The Citadel umbrella. I worked on the both brands simultaneously. The MADE icon is built by repeating the “M” around the Citadel circle and is inspired by an antique, giant chandelier that was original to the building and that hangs over the main entrance. MADE is a co-working space for artists, creatives and entrepreneurs. Aside from creating the logo, I worked on the brand guidelines, color palette, copywriting, collateral and merchandise.
